Verified Voices

A campaign focused on parents of people 6 months to 12 years who live in zip codes: 53206, 53216, 53218, & 53210. The core goal is to address the power of social media, misinformation, and position HealthyMKE as “certified and verified” by local trusted voices. This campaign includes 4 community influencers using their platform and social media-inspired creative to engage with audiences in Milwaukee’s least vaccinated zip codes.

Core Message: Don’t believe the “cap” about COVID-19 vaccines, HealthyMKE is “certified” and “verified”.